Content rights & rights transfer.

Every video, edit, image, and supporting asset uploaded into a MODA workroom is, and remains, the creator's intellectual property until rights transfer activates. This applies to:

1. 01First-round submissions and every subsequent revision round.
2. 02Drafts, outtakes, and supporting files attached to a workroom.
3. 03Approved deliverables whose payment has not yet been released.
4. 04Any submission, approved or not, on jobs that were never funded.

Brand teams view this work in MODA for the purpose of review and approval. That access is operational — it is not a license to use, publish, or distribute the work.

Rights transfer is the moment the creator's ownership of an approved deliverable expands into a brand-side commercial usage license. It happens automatically when both:

1. 01The deliverable has been formally approved inside the workroom.
2. 02The associated workroom payment has been released to the creator.

The transition is not interpretive. Either both conditions are satisfied — in which case the brand sees their workroom shift to a “Rights transferred” state — or they are not, in which case the deliverable remains under review-only access.

When rights transfer activates, master-quality downloads unlock for the brand inside the workroom. The download endpoint enforces this server-side: it will refuse to issue a signed asset URL until the workroom payment is released.

Pre-release review inside MODA is intentionally controlled. Brands get the access they need to evaluate work, and creators get the assurance that review is not a back door into commercial use.

1. 01Streaming-only playback for submissions until rights transfer activates.
2. 02No master-file download for the brand prior to release.
3. 03Server-enforced gating on the download endpoint, independent of UI state.
4. 04Audit trail of submission, review, revision, and approval events on every workroom.
5. 05Watermarking support for review-state media (planned, in progress).
6. 06Trust and moderation review of suspected unauthorized usage.

The review surface is designed to be useful, not punitive — but it enforces the rights model strictly. Pre-release content is not treated as licensed media, regardless of how it was viewed.

Rights transfer activates the campaign-scope license described in the original brief. It does not, on its own, grant:

1. 01Use beyond the channels, geographies, or timeframe defined in the brief.
2. 02Resyndication, resale, or licensing of the deliverable to a third party.
3. 03Modification of the deliverable beyond what the brief permitted.
4. 04Use of unapproved drafts, rejected submissions, or alternate cuts.

Use beyond the original campaign scope requires a separate agreement with the creator. MODA can support that conversation, but does not unilaterally extend rights on the creator's behalf.

The legacy creator workflow is fragmented by design — fragmentation is how legacy intermediaries justified their margin. MODA replaces that with a single operational layer:

1. 01Centralized review and approvals inside the workroom.
2. 02Escrow-backed funding before any deliverable is submitted.
3. 03Release-gated rights transfer with no manual paperwork loop.
4. 04Built-in creator protection across funding, approval, and payout.
5. 05Operational visibility for brand teams across every active campaign.

Production should not be the part of a campaign you can't see.

For role-specific obligations, see the Creator Terms and the Brand Terms. For funded-campaign refunds, see the Refund Policy. For platform-wide conduct, see the Platform Rules.