Content rights & rights transfer.

Every video, edit, image, and supporting asset uploaded into a MODA workroom is, and remains, the creator's intellectual property until rights transfer activates. This applies to:

• 01First-round submissions and every subsequent revision round.
• 02Drafts, outtakes, and supporting files attached to a workroom.
• 03Approved deliverables whose payment has not yet been released.
• 04Any submission, approved or not, on jobs that were never funded.

Brand teams view this work in MODA for the purpose of review and approval. That access is operational — it is not a license to use, publish, or distribute the work.

Rights transfer is the moment the creator's ownership of an approved deliverable expands into a brand-side commercial usage license. It happens automatically when both:

• 01The deliverable has been formally approved inside the workroom.
• 02The associated workroom payment has been released to the creator.

The transition is not interpretive. Either both conditions are satisfied — in which case the brand sees their workroom shift to a “Rights transferred” state — or they are not, in which case the deliverable remains under review-only access.

When rights transfer activates, master-quality downloads unlock for the brand inside the workroom. The download endpoint enforces this server-side: it will refuse to issue a signed asset URL until the workroom payment is released.

Pre-release review inside MODA is intentionally controlled. Brands get the access they need to evaluate work, and creators get the assurance that review is not a back door into commercial use.

• 01Streaming-only playback for submissions until rights transfer activates.
• 02No master-file download for the brand prior to release.
• 03Server-enforced gating on the download endpoint, independent of UI state.
• 04Audit trail of submission, review, revision, and approval events on every workroom.
• 05Watermarking support for review-state media (planned, in progress).
• 06Trust and moderation review of suspected unauthorized usage.

The review surface is designed to be useful, not punitive — but it enforces the rights model strictly. Pre-release content is not treated as licensed media, regardless of how it was viewed.

Rights transfer activates the campaign-scope license described in the original brief. It does not, on its own, grant:

• 01Use beyond the channels, geographies, or timeframe defined in the brief.
• 02Resyndication, resale, or licensing of the deliverable to a third party.
• 03Modification of the deliverable beyond what the brief permitted.
• 04Use of unapproved drafts, rejected submissions, or alternate cuts.

Use beyond the original campaign scope requires a separate agreement with the creator. MODA can support that conversation, but does not unilaterally extend rights on the creator's behalf.

The legacy creator workflow is fragmented by design — fragmentation is how legacy intermediaries justified their margin. MODA replaces that with a single operational layer:

• 01Centralized review and approvals inside the workroom.
• 02Escrow-backed funding before any deliverable is submitted.
• 03Release-gated rights transfer with no manual paperwork loop.
• 04Built-in creator protection across funding, approval, and payout.
• 05Operational visibility for brand teams across every active campaign.

Production should not be the part of a campaign you can't see.

For role-specific obligations, see the Creator Terms and the Brand Terms. For platform-wide conduct, see the Platform Rules.